Helping Athletes Build Their Brand for the NIL ERA
NextGen Legacy is a consulting firm specializing in NIL education, personal branding, and marketing strategy for student-athletes. We help athletes and their families navigate brand partnerships, social media monetization, and NIL opportunities to maximize their earning potential.
Our Services
At NextGen Legacy NIL, we equip student-athletes and their families with the strategy, support, and education needed to thrive in the evolving Name, Image, and Likeness (NIL) era. From one-on-one NIL coaching to self-paced training and workshops, we offer actionable tools to help athletes build personal brands, grow their social media presence, and confidently explore NIL opportunities. Whether you're just starting or ready to monetize, our services are designed to protect your potential and position you for long-term success.
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Get personalized, one-on-one coaching tailored to your student-athlete’s goals and growth stage. In these strategy-driven sessions, we’ll help you build a standout personal brand, grow a consistent and credible social media presence, and identify NIL monetization opportunities that align with your values. Whether you’re new to NIL or looking to level up an existing strategy, you'll walk away with clear next steps, confidence in your game plan, and a trusted partner in your corner.
Ideal for families seeking expert NIL guidance, brand-building strategy, and deal-readiness support.
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Book Kalei Mahi for dynamic speaking engagements that inspire student-athletes, parents, and athletic departments to take ownership of their personal brands and confidently navigate the NIL era. With 20+ years of experience in brand partnerships and influencer marketing, Kalei delivers actionable strategies, real-world insights, and powerful cautionary tales that bridge the gap between athletics and entrepreneurship. Her talks empower audiences to build authentic, marketable brands and create long-term NIL opportunities that go beyond the quick win.
Ideal for schools, conferences, and athletic programs looking to educate and elevate their NIL approach.
Schedule a complimentary consultation
This free 20-minute consultation is your chance to ask questions, share your goals, and get a feel for how we can support your NIL journey. Whether you're a student-athlete, parent, or athletic director, we’ll use this time to explore where you are, where you want to go, and how NextGen Legacy NIL can help you get there — no pressure, just real conversation.
About
our company
Kalei Mahi is the founder of NextGen Legacy, an agency dedicated to helping high school and early college athletes build strong, marketable personal brands. A former Division 1 swimmer at Syracuse University and a record holder, Kalei understands the unique challenges student-athletes face. Her mission is to empower athletes to take control of their social media presence, positioning them for future brand partnerships in the evolving world of NIL (Name, Image, Likeness).
With over 20 years of experience in marketing, Kalei has successfully managed brand partnerships for global companies such as AT&T, Sony, eBay, The Coca-Cola Company, Lexus, Molson Coors, YouTube, and Sephora, working with athletes across the NFL, USGA, US Olympic teams, NASCAR, NBA, and NHRA. This extensive experience has given her valuable insight into the importance of brand value and the strategies behind securing meaningful deals. Through NextGen Legacy, Kalei educates athletes and their families on developing professional social media strategies, curating content, and pursuing independent brand partnerships. She is passionate about ensuring student-athletes understand their worth and have the tools to thrive both on and off the field.
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